As a newcomer in the multifamily space, Cushman & Wakefield wanted a bold introduction with their first multifamily leadership conference. Taking place in San Antonio, Texas, I created the event’s brand to reflect a sense of place along with a festive tone. Going deep into C&W’s library of brand colors, I conjured the big Texas sky along with a nod to the Alamo and San Antonio’s famous Riverwalk. From tradeshow displays to nametags to email invitations, it was fun and rewarding to craft the visual identity for this marquee event.
